Chapter 3: AI in hospitality
AI travel assistants have entered the chat
AI is reshaping travel, from planning to in-trip support. Speed and simplicity are making guests turn to AI for inspiration and planning. Meanwhile, hospitality businesses are embracing AI to streamline operations and enhance personalization with virtual assistants and chatbots. But AI is just as valuable behind the scenes to improve conversion rates and combat fraud.
Finding 01
AI travel assistants are on the rise
The travel industry is seeing an influx of AI travel agents. These agents give travelers a detailed itinerary, restaurant recommendations, and even price comparisons in less than a minute. While many guests are embracing this with enthusiasm, not everyone is sold. Older generations who don’t trust AI agents yet, remain hesitant.
Finding 02
Hospitality businesses are betting big on AI
Many hospitality businesses see AI search tools, chatbots, and personalized automation as top innovations that will shape the future of travel. Half of the respondents are already using virtual assistants to support guests and offer recommendations.
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